6 Super Bowl Commercial Superlatives

Super Bowl 51 was one for the ages: from the Luke Bryan national anthem, to Lady Gaga falling from the sky at half-time, and of course, the craziest comeback in Super Bowl history from Tom Brady and the Patriots.

But we can't leave out the commercials. Some were hilarious, some were controversial, and all of them got the Internet talking. This year, we decided to hand out some superlatives to the top commercials.

Funniest Commercial:

Skittles "Romance"

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Another year, another funny Skittles commercial. A teen boy throws Skittles at his girlfriend's window, only she's not asleep. She and her family are catching them in their mouths- it's fantastic. 

Most Inspiring Commercial:

Hyundai "A Better Super Bowl"


Hyundai found that U.S. soldiers abroad are most homesick during events like the Super Bowl. So, Hyundai sent their families to the big game and put 360-degree cameras next to them, so that the soldiers felt like they were there. The commercials were filmed during the game, edited, and aired at the end. 

Best Throwback:

Bai - Justin Timberlake + Christopher Walken

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Flavored tea company Bai gets punny with a play off of N'Sync's classic 2000 hit, "Bye Bye Bye". Christopher Walken speaks the lyrics while Justin Timberlake watches. The coolest part though, is that Justin Timberlake allegedly did the ad for free

Biggest Bust:

84 Lumber - "The Journey Begins"

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84 Lumber's controversial ad debuted during the Super Bowl as only part of the full 6 minute ad, which was rejected by Fox. It features a mother and daughter as they travel north to the Mexican-American border in hopes of a better life. It certainly got Twitter talking about the emotional reaction, but when viewers went online to learn more about the company, the 84 Lumber website had crashed. With such a great commercial but such bad execution, we're calling this ad the biggest bust of Super Bowl 2017 because of the website crash.

Best Campaign:

Tide + Terry Bradshaw

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Tide got super creative with their Super Bowl campaign featuring Fox anchor Terry Bradshaw, who was actually wearing a stained shirt during the game. Once this ad aired along with several others with the same theme, he returned later wearing a clean shirt. Good stuff, Tide.

Most Controversial:

Budweiser "Born The Hard Way"


Perhaps the most talked-about ad came from Budweiser, a quick history lesson of how Anheiser-Busch came to be when a German immigrant moved to St. Louis. On Sunday morning, Meet the Press's Chuck Todd highlighted some political differences between Clinton and Trump's Budweiser drinkers:

12.6 percent of folks in the top 100 counties who voted for Clinton say they've had a Budweiser in the last 30 days. While the same is only true for 6.6 percent of people in the top 100 counties who voted for President Trump. Obviously Budweiser making a consumer decision with that ad.



Can't afford a $5 million Super Bowl ad like these big guys? We can't blame you, neither can we. Check out our recent blog post on a cheaper, more effective alternative: inbound marketing.



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