How to Get the Most Out of Your Contact Us Form

Generating leads can be challenging if you’re not fully aware of how to create the best Contact Us form on your website. Forms are key to a successful landing page. Without them, there is nothing for the visitor to do on that page, so how will you turn those website visitors into leads? Forms come in handy when it’s time for people to sign up, subscribe to your site, or download an offer.

What should I include on my Form?

You might be wondering how much or how little information you should require with a form. When it comes to how many fields your form should contain there is no magic answer. The best balance would be to collect only the information you need for that specific landing page. For example, if a customer is wanting to subscribe to a newsletter, they may only want to fill out their name and email, so try to avoid adding additional fluff.

Fewer Fields, More Conversions. The fewer fields you have in a form, the more conversions you will receive. Each field you add to a form creates friction (more work for the visitor) which can result in fewer conversions. A longer form looks like more work and sometimes it will be avoided all together. On the other hand, the more fields you require, the better quality those leads might be.

Balance Simplicity and Information. You want to have a balance between gathering as much information as you can and not driving your visitors away. If the form requires too much effort to complete, the visitor may decide to exit out of the page instead. The best way to determine what works best is to test it.

Stay Relevant. Only ask for information you need; don’t add unnecessary fluff. For example, if your visitor is wanting to subscribe to a newsletter, you most likely just need their first name, last name and email. Don’t make them fill out a phone number for a newsletter because this isn’t relevant to your specific landing page. Also, avoid asking for sensitive information that companies or consumers may not want to disclose. People don’t like handing out their information, so don’t drive them away from your website with fields that are too personal.

Tips to Creating an Effective Form on Your Landing Page:

  • Consider the value - the more valuable the offer, the more information you can gather. For example, with a newsletter subscription, you really only need a name and email. Try not to add more fields than necessary
  • Reduce anxiety - People are becoming more private about their information these days which can cause them to resist forms more often. Make it clear to your visitors by mentioning how none of their information will be shared or sold.
  • Don’t use the word “SUBMIT” - people don’t want to submit anything. Instead, try using the words “download”, “get your free eBook” or “join us”
  • Fulfill requests instantly - if you offer a downloadable CTA, include the link to that offer on the very next page (usually a “thank you” page). Giving the link right away is much more appealing than your customer having to dig through their email

The Contact Us Form is the hub for getting in touch with your company. You should tailor each form to your visitor’s needs and make sure you are not wasting their time by having them fill out unnecessary information. Customizing your forms to each specific landing page you have is crucial in leading your visitors in the right direction. Getting the most out of this form is important because this is the first step in your sales process.

Overall, improving forms on your website is key to increasing your lead generation. Another aspect of generating leads is to update your website. Check out this blog to learn more about how to improve your website!