1. First, check the copyright date in your footer - if it isn’t this year...Google knows.
It’s one of those little things the Google bot is checking off its list to be sure you’re legit (and still alive). Update it - now!
2. Keywords, metadata, and inbound links are all important to your SEO, and you should approach them seriously, thoroughly, and scientifically.Another Google bot check-box. Metadata used to be the sacred domain of your “technology wizard” up in his server room. Use an SEO analysis tool like SEO Centro’s Meta Tag Analyzer. It looks like it was built by some of those website wizards who’ve seen the light. Use these reports to talk with your agency about improving SEO.
This is one of those pesky checklist items Google is checking to ensure your website is following the rules. Use a service to build terms & conditions applicable to your web presence.